Explore clear guides to popular, country-specific and specialist domain extensions so you can understand what each option means and choose one that suits your website and audience.
Understanding your options
A domain extension is the ending that appears after the main name in a web address, such as .com, .co.uk or .org. It can help communicate the location, purpose or type of website.
The right extension depends on your audience, availability, branding and budget. You should also compare registration and renewal prices because costs can vary significantly between extensions.
Widely recognised extensions that can suit businesses, projects and websites intended for a broad audience.
Extensions linked to a particular country or territory, often used to show a clear geographic focus.
Extensions commonly associated with organisations, communities or particular types of website.
Newer alternatives that can describe an industry, activity, location or purpose directly within the domain.
Before registering
Consider how the extension will look to visitors and what it may cost to keep before completing your registration.
Availability, pricing and registration rules vary by extension and registrar. Check the current terms and checkout information before completing a purchase.
Common questions
Quick answers to common questions about choosing and registering a domain extension.
An extension alone does not guarantee better rankings. Search visibility depends on factors such as the website’s content, relevance, quality and authority. A country-code extension may, however, help communicate that a website is intended for users in a particular location.
You cannot directly change the extension attached to an existing registration. You would normally need to register a new domain, move the website and email services, and redirect visitors from the old address where possible.