02 · The 25 TLDsFrom .anime and .hack to .weed and .zzz
The portfolio is broad enough to show that Oinkadot is not betting on a single theme or industry.
Oinkadot’s 25 disclosed primary strings are listed below. These are applications, not awarded extensions:
each still has to make it through ICANN’s process, and competing applications may have to be resolved before
a winner can move toward delegation.
- .anime
- .bit
- .bug
- .cancel
- .dine
- .dragon
- .ghost
- .glitch
- .hack
- .heart
- .king
- .loop
- .manga
- .moon
- .panda
- .puff
- .queen
- .sign
- .spice
- .stack
- .stay
- .super
- .weed
- .wire
- .zzz
The strings I would watch most closely
.anime and .manga immediately stand out because they map to enormous global entertainment
categories and have obvious branding potential. They are also exactly the type of strings where multiple groups
may believe they have a strong commercial or community case for operating the extension.
The technology cluster is also interesting. .hack, .bit, .bug, .glitch, .loop, .stack and .wire are short, familiar words with natural uses across software, cybersecurity, developer communities and technology media.
That does not guarantee high registration volume, but it gives registrars and marketers a lot of ways to position them.
Then there are broad consumer words such as .heart, .moon, .super, .stay and .dine, along with
more niche or playful bets such as .weed, .puff and .zzz. That mix suggests Oinkadot is balancing
obvious category names with extensions that could build a distinct identity through marketing.
The grouping above is my own, not Oinkadot’s Oinkadot has disclosed the 25 primary strings, but it has not published a detailed business plan for each one.
Commercial potential will depend on competition, registry pricing, distribution, marketing and the eventual rules attached to each TLD.