04 · ENS & next stepsEthereum Name Service is one of the projects worth watching
ENS has been preparing for deeper participation in the DNS world and has publicly
discussed applying for its own .ens top-level domain.
Ethereum Name Service is best known for .eth names, but ENS has also
explored operating .ens as an ICANN gTLD. In its own explanation of
the 2026 expansion round, ENS said it sees an opportunity to run .ens initially as a
closed .brand registry rather than immediately opening it to public registrations.
ENS also notes that .eth occupies an unusual position because ETH is the
ISO 3166-1 alpha-3 code for Ethiopia, making it unavailable through the normal
gTLD application route without broader policy changes. That makes .ens a more practical
route for ENS to establish a formal presence inside the DNS.
A fresh .ens namespace could also be easier to design around ICANN’s integration
requirements than trying to merge a heavily used existing Web3 namespace directly into
the DNS. ICANN would still need to assess how the blockchain functionality is structured,
who controls the integrated namespace and whether it meets the required evaluation criteria.
- Changes to the TSG recommendations after the first public-comment period.
- The contractual language ICANN proposes for registries offering integrated naming services.
- Which 2026 Round applicants plan to combine a new gTLD with a blockchain or alternative namespace.
- How ICANN handles ownership matching, transfers, suspensions and existing alt-root registrations.
- Whether .ens progresses through the new gTLD process and what model ENS proposes for integration.
- Whether integrated domains become easier for normal registrars and browsers to support.
For ordinary owners of .com, .co.uk and other established extensions, nothing changes
today. The longer-term point is that Web3 naming and the conventional domain industry
are beginning to overlap.
ICANN’s draft suggests the two systems can potentially work together. That
compatibility would require stronger coordination, clearer control and more rules than
many people associate with a purely decentralised namespace.